ISBN-13: 9780750683678 / Angielski / Miękka / 2008 / 396 str.
ISBN-13: 9780750683678 / Angielski / Miękka / 2008 / 396 str.
This book provides an introduction to the principles and reality of strategic key account planning. It delivers: descriptions of the various techniques and the reason for their importance; an approach to using the key techniques to build strategic skills; templates for building real plans; cases, examples and vignettes to show real world practice.