Kansei/Affective Engineering

ISBN-13: 9781138440593 / Angielski / Twarda / 2017 / 334 str.

Mitsuo Nagamachi

Opis

Providing a guided tour through each stage of process, this book explores how to apply Kansei/Affective Engineering. It describes the psychological survey and psycho-physiological measurement of consumer feelings and the multivariate statistical analysis of this survey data, including rough set models.

O autorze

Mitsuo Nagamachi is Professor Emeritus at Hiroshima University, Japan and the President of the International Kansei Design Institute.