KFC in China: Secret Recipe for Success

ISBN-13: 9780470823842 / Angielski / Miękka / 2008 / 200 str.

Warren Liu

Opis

Ranked #5 in INSEAD's Top Ten Knowledge Articles for Q2 2009 This book examines the major contributing factors which catapulted KFC to the top of the Chinese restaurant service industry in less than two decades. It focuses on KFC China's competitive differentiators, and how they jelled in support of a coherent business strategy, and of each other. The successful execution of KFC China's business strategy has since been rewarded with an unlikely industry leadership position in growth, profitability, market share, and brand recognition in the world's fastest growing economy.

Spis treści

PROLOGUE.

Chapter One: KFC – Pioneer in China.

Chapter Two:Assemble And Retain The Most Qualified Team.

Chapter Three: Business Strategy.

Chapter Four: Local Partnership, Government Relations, and Crisis Management.

Chapter Five:Product and Marketing.

Chapter Six: Supply Chain.

Chapter Seven: Real Estate Development.

Chapter Eight: Operation Excellence.

Chapter Nine: Localization, Innovation and Adaptation.

Chapter Ten: Headquarters Support.

Chapter Eleven: Leadership with Chinese Characteristics.

Chapter Twelve: Past And Future.

EPILOGUE.