ISBN-13: 9786203763843 / Angielski / Miękka / 72 str.
KCOL is a research based on a business idea, which has its focus on the cultural movement ''Kpop'' originated in South Korea, which has had a great impact around the world in recent years and also every day attracts more attention from both young audiences, as well as children and adults; because it is a musical genre that goes beyond the basic social standards, as this encompasses music, dance, fashion, cosmetics, style and culture.By means of the present investigation it is tried to identify, to study, to understand and to give to know as the creation of an idea of business directed with a plan of marketing, strategies of publicity, trends of the market and other factors can supply the needs of the whole society of the current century, which looks for to go out of the daily and monotonous thing of the market.