Japan's Information War

ISBN-13: 9781535097970 / Angielski / Miękka / 2016 / 200 str.

Nancy Snow

Opis

Japan is seen as a leader in soft power, the ability to attract and persuade rather than coerce, but is this the result of government initiatives? In Japan's Information War, public diplomacy and propaganda specialist Nancy Snow takes an inside look at brand Japan's inner workings. The result of two years of intensive research as an Abe Fellow, Snow makes a critical analysis of Japan's global diplomacy and gives insights on how Japan could improve its nation branding strategy.