Japanese Multinationals in China

ISBN-13: 9780415440028 / Angielski / Twarda / 2010 / 192 str.

Opis

Presents research and thinking on the significance of corporate Japan's engagement with China. This book explores questions such as: What is China's future position in the global corporate activities of Japanese firms? How has China's investment profile ch

Spis treści

1. Introduction: Japanese management at a crossroads? The changing role of China in the transformation of corporate Japan  Sierk A. Horn and Adam R. Cross  2. The rise of the Japanese multinational enterprise: then and now  P.J. Buckley  3. The evolution of Japanese investment in China: from toys to textiles to business process outsourcing  A. Delios, P.W. Beamish and X. Zhao  4. The transformation of Japan Post into a global player  T. Goydke  5. Pre-clusterization in emerging markets: the Toyota group’s entry process in China  F. Hatani  6. Product adoption and innovation diffusion: the case of Japanese marketing to China  Sierk A. Horn  7. Why Japanese multinationals failed in the Chinese mobile phone market: a comparative study of new product development in Japan and China  T. Marukawa  8. The impact of workgroup commitment on organizational citizenship behaviour, absenteeism and turnover intention: the case of Germany and China  J. Felfe and W.H. Yan  9. Competitiveness, localization and Japanese companies in China: realities and alternate approaches  H. Itagaki  10. The changing role of China in the transformation of corporate Japan  Adam R. Cross and Sierk A. Horn

O autorze

Sierk A. Horn isSenior Lecturer in Japanese Studies at theUniversity of Leeds. Adam R. Cross isSenior Lecturer in International Business and Directorof theCentre for Chinese Business and Development at theUniversity of Leeds.