Japanese Consumer Behaviour: From Worker Bees to Wary Shoppers

ISBN-13: 9780700713585 / Angielski / Miękka / 2000 / 278 str.

John Mccreery

Opis

Examines the role consumption plays in Japanese lives. The text examines the research of a Japanese think-tank which was established to study consumer behaviour. It explores the patterns of change that are uniquely Japanese and those that are shared by consumers in other advanced industrial nations

Recenzje

'this book aptly reflects contemporary Japan its greatest contribution is the encyclopedic presentation of the Hakuhodo and HILL research. In combination with the author's own ethnographic descriptions, this data should be a welcome resource for others studying the consumer society of today's Japan.' - Millie Creighton, Monumenta Nipponica

'Stimulating book.' - Dr. Flavia Monceri, Bulletin of the European Association for Japanese Studies

'absorbing and stimulating' - The Japan Society

Spis treści

Introduction; Chapter 1 Material Conditions; Chapter 2 Emotional Responses; Chapter 3 That ‘Typical Japanese’, The Baby Boomer Salaryman; Chapter 4 Women Spread their Wings; Chapter 5 Ideal Couples and Other Choices; Chapter 6 What’s Happening to the Children?; Chapter 7 Growing Old in an Aging Japan; Chapter 8 Real Places, Imaginary Spaces; Chapter 9 Putting Japan in Perspective;

O autorze

Authored by McCreery, John