Islands of Profit in a Sea of Red Ink : Why 40% of Your Business is Unprofitable, and How to Fix It

ISBN-13: 9780670919567 / Angielski / Miękka / 304 str.

Jonathan L.S. Byrnes

Opis

'Islands of Profit in a Sea of Red Ink' tells you how to rethink your business for maximum profit - what to do, what difficulties you'll encounter, and how to overcome them. This book gives you the roadmap and tools you'll need to be a highly effective manager in a new era of business.

O autorze

Jonathan L.S. Byrnes is a Senior Lecturer at MIT. He has authored over 100 books, articles, cases, notes, and expert submissions. He wrote a monthly column on managing profitability, "The Bottom Line," in Harvard Business School's e-newsletter. Byrnes also runs a consultancy through which he has advised over 50 major companies and industry associations. He has served on the Advisory Boards of Objectiva Software and Autopart International, and is currently on the Advisory Boards of danoo, OCO, and WaveMark.