Islamic Social Entrepreneurship in Indonesia : Improving Customer Support through Marketing Communication

ISBN-13: 9783330023185 / Angielski / Miękka / 2016 / 336 str.

Sri Rahayu; Aida Idris

Opis

This book is based on a doctoral study which set out to examine empirically the impact of marketing communication on customer attitude and intention to support Islamic social enterprises. Using unique data obtained from customers in Indonesia, the largest Muslim nation in the world, the original thesis represents a novel attempt to examine systematically Islamic social entrepreneurship from a consumer behaviour perspective. As such, findings discussed in the book are expected to spur future ground-breaking efforts on social entrepreneurship theory and practice in different settings.

O autorze

Dr Sri Rahayu is the current Director of Islamic Business Undergraduate Program, Universitas Indonesia, and Dr Aida Idris is an associate professor at the Faculty of Business and Accountancy, Universiti Malaya. Other related works by them can be found in the Journal of Social Entrepreneurship and Asia Pacific Journal of Marketing and Logistics.