Investment Euphoria and Money Madness: The Inner Workings of the Psychology of Investing

ISBN-13: 9781579582579 / Angielski / Miękka / 2000 / 258 str.

Harry Gunn

Opis

Because money has a way of stirring the emotions and clouding the judgement, it can change the way that people behave. By understanding yourself, Professor Gunn maintains, you will learn the keys to better financial performance.

Spis treści

Chapter 1 Understanding Yourself; Chapter 2 Improving Rapport with Your Clients; Chapter 3 How People Function; Chapter 4 Mood Disorders; Chapter 5 Thought Disorders; Chapter 6 Cognitive Disorders; Chapter 7 Personality Disorders; Chapter 8 How To Be Aware of a Client's Psychological State; Chapter 9 How Personality Shapes a Client's Investment Philosophy; Chapter 10 How Self-Knowledge Can Help the Broker; Chapter 11 Avoiding LiabiIity; Chapter 12 Helping the Investor Stay Psychologically Fit; Chapter 13 The Broker's Quiz; Chapter 14 Dealing With Obnoxious People; Chapter 15 Overcoming Guilt Over Success;

O autorze

Gunn, Harry