Investigation into Banner Advertisement: Banner advertisement

ISBN-13: 9781544055282 / Angielski / Miękka / 2017 / 58 str.

Mr Eric Kwaku Donkor

Opis

Online social media platforms have been promoting banner-advertising policies to facilitate marketing and sales promotional policies. According to Griffin et al. (2012), various reputed brand has been using social media policies to promote business growth. Online banner advertising has the ability to touch a large section of the society, and is able to create a positive perception on the society. According to Ball et al. (2012), the online social media platforms have been facilitating users to gather knowledge about the organizational policies affecting the business enterprise. Banner advertising has been an effective platform to promote organizational products and services, thereby raising consumer awareness levels. Online social media platforms like Facebook, Myspace as well as Orkut provide the opportunity to business enterprise to advertise their products and services among the users (Ananda, Hernandez-Garcia and Lamberti 2016). Thus, these online policies shall be of assistance to the business enterprises to explore newer markets. The banner advertisement policies have assisted the organization in achieving the long-term growth and the objectives of the business enterprise. Wild et al. (2014) mentioned that the online social media platforms have been promoting banner-advertising policies to enhance the market position. This has been a modern innovation in the marketing department of the business enterprise. Thus, it posses few distinct advantages over the traditional forms of the marketing channels.The following study analyses the impact of banner advertising on the social media policies of the business enterprise. This effective online marketing tool shall facilitate the users to gain greater market exposure. As such, it can be said that banner advertising on social media platforms is a regular used by reputed corporate to explore newer markets (Ball 2012). As such, it can be said that acts marketing and a sales promotional tool for the business entity in gaining a greater market share. Thus, the commercial viability of the banner advertising has to be analyzed in terms of the financial and operational competencies of a business entity. However, it is necessary to evaluate the external market condition in establishing banner-advertising policies in a business entity. The aim of the research study is to analyze the relevance of banner advertising as a marketing tool, in the existent global market.Social media has been playing an effective role for determining organizational growth in the business entity. As such, an effective marketing tool shall assist the business entity in developing a distinct brand identity. In addition, setting up of banner advertising pricing policies in social media pages is a modern innovation. Thus, the benefit through the implementation of the social media pages shall be correctly assessed, in the context of the operational and the financial competencies of the business enterprise (Breuer and Brettel 2012). Besides this, there are initial costs in the setting up of the banner advertising in social media pages. As such, the inherent financial condition of the organization shall have to be considered in adopting banner advertising strategies. Facebook, MySpace, Orkut and has been using marketing techniques to aid organizational growth and sustainability. As such, it is necessary to identify the essential factors present in banner advertising techniques that shall enable the organization to achieve business growth and sustainability. In addition, it is necessary to identify the implications of banner advertising on the business performance, in the context of the global market.It is necessary that advertising strategies have been implemented in the organization with regard to the marketing and the operational strategies adopted in the business enterprise. Many attributes are to be considered like the number of visitors to the page, and the amount of feedback that is received.

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