Invention in PR

ISBN-13: 9781032107493 / Angielski / Miękka / 2022 / 101 str.

Adam Ritchie

Opis

A handbook for pushing the limits of PR to inventing things, rather than only promoting them. This book says the profession can do better than waiting for someone else to determine, develop and package what a company sells.

O autorze

Adam Ritchie advocates for public relations to evolve from its past as an organization's mouthpiece to its future as an organization's creative engine. Nationally regarded in the U.S., he's been named the field's most innovative professional (PRovoke), launched campaigns honored as the most creative (PRWeek) and runs a practice recognized as the top boutique agency in the country (PR News). He has won every award in the industry multiple times, presented at dozens of conferences and spoken at more than 50 universities on the topic of this book.