Introduction to the Event Management

ISBN-13: 9783846527214 / Angielski / Miękka / 68 str.

Eka Devidze

Opis

Event Management is a professional field of practice that requires sophisticated skills in strategic planning and analysis, risk assessment, marketing, budgeting, cash flow planning, event proposal development and many other topics. The project nature of events, as well as the range of risks they carry (including financial risk), ensures that skilled and knowledgeable management personnel are required in the industry. Indeed, many major projects in today's corporate world are one-off events requiring these skills. Therefore, public and commercial events and projects are increasingly taking the step of appointing professionally trained personnel to senior positions.

O autorze

PH-C in Business Administration (Tourism Direction) at TSU, faculty of Economics and Business, A Lecturer at International Black Sea University, faculty of Business Management, the winner of the Degree & Profession Florence Virtual Expo 2011 (May-June, July-August), the participant of the program ISSI 2008 (Indiana University, USA).