Introduction to Two-Dimensional Design: Understanding Form and Function

ISBN-13: 9780470163757 / Angielski / Miękka / 2008 / 128 str.

John Bowers

Opis

Introduction to Two-Dimensional Design, Second Edition provides a solid foundation in timeless design principles. With the help of more than 200 revealing illustrations, the book explores both the qualitative and quantitative aspects of 2D design, interweaving historical accounts with penetrating analyses of visual principles and issues found in important contemporary examples. This new edition demonstrates how competing approaches to 2D design--including those based on intuition, play, chance, and empirical research--can be used successfully, either alone or in combination.

Spis treści

Introduction.

Chapter 1: Thinking Broadly.

Chapter 2: Sending and Receiving Messages.

Chapter 3: Applying Theories and Methodologies.

Chapter 4: Exploring Visual Components.

Chapter 5: Composing Visually.

Chapter 6: Shaping Color.

Chapter 7: Looking Closer.

Timeline.

Movements.

Terms.

Study Questions.

Interviews.

Endnotes.

Bibliography.

Index.

Image Credits.

O autorze

HAROLD KERZNER, PH.D., Senior Executive Director with International Institute for Learning (IIL), is currently Professor of Systems Management at Baldwin–Wallace College in Ohio and President of Project Management Associates, Inc., a consulting and training firm that conducts seminars for leading U.S. and international corporations. He was a recipient of the Distinguished Alumni Award from the University of Illinois and the 1998 Distinguished Service Award from Utah State University, where he taught engineering and business administration, respectively. The Northeast Ohio Chapter of the Project Management Institute has honored Dr. Kerzner by instituting the Kerzner Award for Project Management Excellence.

Blurb

UPDATED FOR TODAY′s BUSINESSES —
A PROVEN MODEL FOR ASSESSMENT
AND ONGOING IMPROVEMENT

Using the Project Management Maturity Model, Second Edition is the updated edition of Harold Kerzner′s renowned book covering his Project Management Maturity Model (PMMM). In this hands–on book, Kerzner offers a unique, industry–validated tool for helping companies of all sizes assess and improve their progress in integrating project management into every part of their organizations.

Conveniently organized into two sections, this Second Edition begins with an examination of strategic planning principles and the ways they relate to project management. In the second section, PMMM is introduced with in–depth coverage of the five different levels of development for achieving maturity. Easily adaptable benchmarking instruments for measuring an organization′s progress along the maturity curve make this a practical guide for any type of company.

Complete with an associated Web site packed with both teaching and learning tools, Using the Project Management Maturity Model, Second Edition helps managers, engineers, project team members, business consultants, and others build a powerful foundation for company improvement and excellence.