Acknowledgements ixAbout the Author xiIntroduction 1Part I What are Private Equity, Private Debt and Private Real Assets?Chapter 1 Private Equity as an Economic Driver: An Historical Perspective 15Chapter 2 Modern Private Equity - A French Invention? 39Part II The Private Markets EcosystemChapter 3 Private Markets: A Business System Perspective 85Chapter 4 The Universe of Investment 145Chapter 5 The Process of Investment: A Matter of Trust and Mutual Interest 245Part III Private Markets in Teenage Time: Trend Setting, Fads and ResponsibilitiesChapter 6 Private Markets Evolution: Trends or Buzzes? 267Chapter 7 Private Equity and Ethics: A Culture Clash 287Chapter 8 General Conclusion: Private Markets Today and Tomorrow 309Template 1 (Fund): Architecture of the Private Placement Memorandum of a Private Equity Fund 329Template 2 (Fund): Structure of a Limited Partnership Agreement 331Template 3 (Fund): Due Diligence Checklist 335Template 4 (Fund): Quarterly Report Template 339Template 5 (Company): Non-Disclosure Agreement 343Template 6 (Company): Business Plan 347Template 7 (Company): Term Sheet 353Business Case: Kroton Educacional SA - A Private Equity Operation Can Hide Another One 363Exhibits 379Glossary 389Bibliography 425Index 439
CYRIL DEMARIA is a Partner and Head of private markets at Wellershoff & Partners, an independent CIO service provider for family offices and financial institutions. A private equity expert combining academic expertise and practical experience, his extensive knowledge of the asset class spans more than 20 years during which he has notably held positions at the Chief Investment Office of UBS, where he was in charge of private markets research (buy-side). He is the founder and managing partner of two venture capital funds. He is also an Affiliate Professor at EDHEC and lectures at top academic institutions such as HEC Paris, EADA, and ESCP-Europe. He is an expert and a trainer for leading private equity associations such as Invest Europe, France Invest and SECA, and has authored best-selling books, such as Introduction to Private Equity which has been translated in multiple languages, and Private Equity Fund Investments.