I would rate the overall quality of this book as excellent. One can imagine students getting excited about the philosophy of technology, and philosophy in general, from reading Coeckelbergh's work. He writes in a student-friendly manner, with clear and accessible prose.
Mark Coeckelbergh is Professor of Media and Technology in the Department of Philosophy at the University of Vienna and was also President of the Society for Philosophy and Technology. He is the author of twelve books and a member of the High Level Expert Group on AI of the European Commission.