Introduction to E-Business: Management and Strategy

ISBN-13: 9780750667319 / Angielski / Miękka / 2006 / 448 str.

Colin Combe

Opis

Highlighting the key issues that affect businesses which have adopted the Internet as a means of trading or improving internal processes, this book explores the management of e-businesses and the formulation, implementation and evaluation of e-business strategies. Case studies include Amazon, e-Bay, Tesco.com, Yahoo and boo.com.

Spis treści

Preface; Acknowledgements; Author information; 1 Introduction; 2 E-business technology; 3 E-business: markets and models; 4 E-business economics; 5 E-marketing; 6 The internet: law, privacy, trust and security; 7 The management of e-business; 8 E-business strategy: formulation; 9 E-business strategy: implementation; 10 E-business strategy: evaluation; 11 Gaining and sustaining a competitive advantage; 12 The future for e-business; Case studies: Amazon.com; e-Bay; Tesco.com; Yahoo!; Boo.com; Glossary; List of companies; Index

O autorze

Colin Combe