Introduction to Digital Media Design: Transferable hacks, skills and tricks

ISBN-13: 9781350104938 / Angielski / Miękka / 2022 / 224 str.

USA) Ha Professor David Leicester (James Madison University

Spis treści

Introduction: Convergence with Tech, Divergence of Media - Progress of graphic design - Rationale and objectives of the book 1. User Interface and Digital Design - Familiar controls, their uses and variations - Text and object size for screen and target size for touch controls - Hierarchy and visual flow in digital design - Strategic use of color and texture - Signal-to-noise ratio in headings, descriptors, commands, etc. - Methods of overlaying text on images - How to reduce visual clutter using modularity and affordance - Interface design process from sketch to high-fidelity product 2. User Experience and Strategy - Rapid prototyping processes and workflow - User research and creation of personas - Data-driven design and experiential praxis - User-centered design that considers empathy and psychology - Screen sizes and performance / task hierarchy - Gestalt theory for functional elements 3. Animation and Motion Graphics - Motion design principles - 2D animation in 3D space - Five basic transformations - Pacing, audio integration, and transitions - Digital storytelling as an emotionally compelling and engaging format - Uses and final output for animation and motion graphics 4. Interaction Design - IxD’s relationship to UI - Extending animation for user-interfaces - Microinteraction description and process - Delighting users through perceived tactile experiences - Intuitive systems and patterns - Various methods for prototyping interactions 5. Design for the Web - Layout strategy for various viewport widths - Important takeaways in quickly learning HTML (structure) and CSS (styling) - The concept of semantic mark-up, and how it bolsters visual design - Creative coding and how to quickly iterate “in the browser” - How to design in chunks using the sandwich technique - Tips for designing something that’s actually possible to build with code 6. Virtual, Augmented, and Mixed Reality - Conceptualizing virtual experiences for brand / business objectives - Calculating field of motion and periphery - Designing UI with proximity in mind - Workflow beginning from a popular design software - Overview of 3D development platform - Outline of ARkit and Swift technologies Epilogue: Standing on the precipice - Recap the tenets of working in a multidisciplinary way - Predictions for the next 10-15 years - Wrap-up