Introducing Social Semiotics : An Introductory Textbook

ISBN-13: 9780415249430 / Angielski / Twarda / 2004 / 320 str.

Theo Van Leeuwen

Opis

This text makes concrete the complexities of meaning-making and is essential reading for anyone interested in how communication works.

Spis treści

Part 1: Semiotic Principles  Semiotic Resources.  Semiotic Change.  Semiotic Rules.  Semiotic Functions.  Part 2: Dimensions of Semiotic Analysis  Discourse.  Genre.  Style.  Modality.  Part 3: Multimodal Cohesion  Rhythm.  Composition.  Information Linking.  Dialogue

O autorze

Theo van Leeuwen is one of the biggest names in communication and language research and his work always generates a lot of interest. He has extensive experience working in TV and film in Holland and Australia, and is now Chair of the Centre for Language & Communication Research at Cardiff University.