Internet as a Potential Tool for Destination Branding

ISBN-13: 9783846553923 / Angielski / Miękka / 2011 / 64 str.

Nazish Rizvi;Naveed Ahmad

Opis

Nation branding is an emerging and dynamic concept being practically implemented by numerous countries along the world. It helps the countries develop their unique, strong, and favorable brand image across the globe. Pakistan is a country that strongly needs to establish its desired and favorable brand image. This book statistically analysis the potential of internet as a medium for destination branding of Pakistan. Correlating the travel habits of the people of Pakistan with their internet using capacity, the research provides a theoretical framework for the development of Brand "Pakistan" through the use of Internet. The book also highlights the demographic segment that can be optimally influenced through this particular medium of destination branding. The CBI scores of various cities have also been calculated, based on consumer survey.

O autorze

Ms. Nazish Rizvi is a lecturer in IBIT, University of the Punjab Lahore, Pakistan. Her specialization is in the field of Marketing and she teaches courses of Marketing and Management. Mr. Naveed Ahmad did his MBIT(Marketing) from IBIT. Currently he is working as a manager in continental Biscuits (Ltd).