Internet TV Systems: OTT Technologies, Services, Operation, and Content

ISBN-13: 9781932813265 / Angielski / Miękka / 2016 / 360 str.

Lawrence Harte; Roger McGarrahan

Opis

This book explains the key parts of Internet TV systems, how they operate, and ways that over the top (OTT) Internet TV systems can generate sales revenues.Almost any company or person can become a global television company. Internet TV systems are similar to regular broadcast television networks except they send TV signals through the Internet. In the first month that NetFlix offered the delivery of movies through the Internet to gaming consoles (one of several types of Internet TV viewing devices), approximately 1 million people signed up for service!You will learn the technology basics such as video ingestion, encoding, media production and program scheduling that will allow you to understand all the technical jargon and communicate with companies that can help you. Explained are the system equipment options for getting an Internet TV system up and running. Learn how you can obtain, produce and schedule television programs. You will understand how people can watch your Internet TV programs on a computer or standard TV using Internet TV set top boxes, media players, or game consoles.Discover how Internet TV business works including advertising and television commerce (T-commerce). Find out how to locate interesting TV programs and the content licensing process. Discover how you can use high-value (more ad revenue) targeted advertising that is more effective than cable TV systems because it can be sent to specific locations and viewers. You'll learn about operations and billing systems and effective ways to promote television channels and programs.Some of the most important topics featured in this book include:· Internet TV System Equipment and Operation
· Over the Top Television – OTT Hosting Options
· Key Types of Video Conversion (Encoding)
· How to Broadcast TV Programs through the Internet
· Internet TV Viewing Device Options
· How to Find & License Good TV Content
· Ways to Produce Original Content
· How to Insert, Track, and Sell Advertising
· Internet TV Service Billing Systems
· TV Station and Program Marketing Campaigns