Internationalization of Firms : An Analysis of Brazilian Shoe Firms in Vale do Rio dos Sinos, Brazil

ISBN-13: 9783846521854 / Angielski / Miękka / 2011 / 164 str.

Luísa Campos; Catherine Axinn

Opis

Today more than ever, firms in many industries are internationalizing. Why? How? This book focuses on firms producing and exporting shoes from the Vale do Rio dos Sinos region of Brazil, an important shoe exporting hub. What motivates shoe companies to go abroad? What modes of entry are they using? What internationalization processes are these companies are following? Today, developing countries are playing a more important role in the global economy and companies from these countries are internationalizing and searching for global markets. To learn more, start reading!

O autorze

Luísa Antunes Garcia de Campos was born in 1985 in Brazil, graduated in International Business / International Trade at Centro Universitario UNA (Brazil). She studied her Masters in Latin American Studies focusing on International Marketing at Ohio University (United States).