Internationalisation Strategies

ISBN-13: 9780312164072 / Angielski / Twarda / 1997 / 252 str.

George Chryssochiodis; Carla Millar; Jeremy Clegg

Opis

This volume, published in association with the UK chapter of the Academy of International Business, again contains a number of contributions from leading academics. The book looks at the environmental influences on internationalisation and considers the strategic options available to firms