International Tourism: Cultures and Behavior

ISBN-13: 9781138472860 / Angielski / Twarda / 2020 / 460 str.

Yvette Reisinger

Opis

Over the years there has been a considerable interest in the cultural aspects of tourism such as the impacts of culture on tourism planning, development, management, and marketing. This title gives a coverage of cross-cultural issues and behavior in tourism. It illustrates how international cultural differences influence travel decision-making.

Spis treści

Part One International Tourism: The Global Environment 1 Globalization, tourism and cultureIntroduction2 Cultural diversity Part Two Cultural Theories and Practices3 Intercultural theories 4 Cultural practices and tourism impacts on culturePart Three Culture and Cultural Differences5 Culture 6 Cultural variability7 Cultural influences on intercultural communication8 Cultural influences on social interaction9 Cultural influences on rules of social interaction10 Cultural influences on service 11 Cultural influences on ethical behaviorPart Four Tourist Behavior12 Human behavior: its nature and determinants 13 Consumer buying behavior 14 Cultural influences on tourist buying behaviorPart Five Cross-Cultural Comparison 15 Cultural differences among international societies Part Six Multicultural Competence 16 Multicultural competence in a global world

O autorze

Reisinger, Yvette