International Sport Marketing: Issues and Practice

ISBN-13: 9780367151096 / Angielski / Twarda / 2019 / 224 str.

Michel Desbordes; Andre Richelieu

Opis

This book examines the most important trends and developments in contemporary sport marketing around the world, shining new light on the importance of marketing and markets as the drivers of international sport business.

Spis treści

Introduction,  1. Major Trends in the Sport Industry,  2. The Sport Brand,  3. The Role of Sport in Destination Branding Strategies,  4. Marketing Sport for Development and Peace: An Introduction,  5. Sport Events, Economic Impact and Regulation,  6. Football Club Equipment Manufacturers Strategy and Internationalization,  7. Be Ready to Be Excited: The WWE's Marketing Strategy and Economic Model,  8. The Establishment and Management of Sports Arenas: A Neo-Marketing Approach,  Conclusion: Towards New Horizons in Global Sports Marketing