ISBN-13: 9783658220686 / Angielski / Miękka / 2018 / 165 str.
ISBN-13: 9783658220686 / Angielski / Miękka / 2018 / 165 str.
Lukas Morbe sheds light on important antecedents of international retailers` local performance including international strategies and their local implementation, local consumers` perceptions as well as the wider country- and format-specific environment.