International Marketing

ISBN-13: 9781506389226 / Angielski / Miękka / 2018 / 672 str.

Donald E. Baack

Opis

Exploring the inter-relatedness of the key components that impact any international marketing venture - markets, the 4P's, culture, language, political, legal economic systems, and infrastructure -- this book nurtures an understanding of the synergies between international marketing and international business.