International Marketing

ISBN-13: 9781133627517 / Angielski / Miękka / 2012 / 720 str.

Michael Czinkota

Opis

INTERNATIONAL MARKETING is an innovative, up-to-date text ideal for anyone seeking success in this fast-paced field. You will discover topics ranging from beginning start-up operations to confronting giant global marketers. This in-depth text will prepare you to conquer the international business world!