International Market Research

ISBN-13: 9786206156833 / Angielski / Miękka / 52 str.

Dr. I. Parvin Banu Sirajudeen; Dr. R. Sivaramakrishnan Raju; Mrs. S. Shajitha Banu Mehar Ali

Opis

International Market Research helps Firms to learn where the opportunities are, what customers want, why they want it, and how they satisfy their needs and wants. Research allows management to identify and develop international strategies. Firms must identify, evaluate, and compare potential foreign business opportunities and the subsequent target market selection. Research is necessary for the development of a business plan.

O autorze

Dr. I. Parvin Banu, Associate Professor and HeadDr. R. Sivaramakrishnan, Assistant ProfessorMrs. S. Shajitha Banu, Assistant ProfessorPG and Research Department of International BusinessSri Ramakrishna College of Arts & ScienceCoimbatore, Tamil Nadu, India