International Management: A Cultural Approach

ISBN-13: 9781412951418 / Angielski / Miękka / 2008 / 560 str.

Carl Rodrigues

Opis

Emphasizing the importance of culture in making cross-national business decisionsThe Third Edition of International Management: A Cultural Approach describes the functions of management--planning, organizing, staffing, coordinating, and controlling--in an international cross-cultural context and addresses the impact of differing national cultures on the functions of management. With an abundance of practical illustrations, exercises, and case studies, author Carl Rodrigues provides a unique cross-cultural theoretical framework for conducting international business management. This novel text prepares students and future managers to be successful in the world of international business.Key Features of the Third Edition

• Presents a new SWOT analysis that describes the impact of culture on cross-national product/service, entry, pricing, and promotional strategies
• Includes updated research findings, new textual examples, and Practical Perspectives to reflect up-to-date changes and advances in the business world
• Contains a new section in each chapter describing how current information technology affects the chapter's focus
• Offers even more varied representation of countries and regions as examples to more accurately reflect the global focus of the book
• Provides an innovative end-of-textbook student-exercise project where students can actively apply what they have learned

Accompanied by High-Quality Ancillaries Instructor Resources on CD are available to qualified adopters of International Management, Third Edition. They contain teaching notes; answers to questions, exercises, and chapter integrative cases; and a test bank that includes multiple-choice, true-false, and suggested essay questions, as well as the answers. Qualified instructors may request a copy by contacting Customer Care at 1-800-818-SAGE (7243) from 6 am - 5 pm, PST.Intended Audience
This is an excellent text for advanced undergraduate and graduate courses such as International Management, International Business, and International Organizational Behavior offered in the department of business.