International Expansion Strategies of Malaysian Firms : A Case Study in Chemical Industry

ISBN-13: 9783847301738 / Angielski / Miękka / 2011 / 64 str.

Shankar Chelliah

Opis

International business comprises a large and growing portion of the world s total business, usually in term of to collectively describe all commercial transactions (private and government, sales, investment, logistics, and transportation) that take place between two or more countries. All business activities which involves cross border transactions of goods, services, resources between two or more countries. This transaction of economic resources include capital, skills, people etc. for international production of physical goods and services such as finance, banking, insurance, construction and etc. In this project, we need to visit the organization and interview the managers who know about the international business activities in their organization. This book presents three cases for your reading.

O autorze

Dr.Shankar Chelliah is currently affiliates with Universiti Sains Malaysia (USM), based in Penang, Malaysia. His current research interests includes - internationalization, medical tourism, strategies in international trade, born global firms and green management as competitive capabilities in organizations.