International Expansion Strategies of Malaysian Firms

ISBN-13: 9783847329831 / Angielski / Miękka / 2011 / 60 str.

Shankar Chelliah

Opis

International business comprises a large and growing portion of the worlds total business, usually in term of to collectively describe all commercial transactions (private and government, sales, investment, logistics, and transportation) that take place between two or more countries. All business activities which involves cross border transactions of goods, services, resources between two or more countries. This transaction of economic resources include capital, skills, people etc. for international production of physical goods and services such as finance, banking, insurance, construction and etc. In this project, we need to visit the organization and interview the managers who know about the international business activities in their organization. This book presents two cases for your reading.

O autorze

Dr.Shankar Chelliah is currently affiliates with Universiti Sains Malaysia (USM), based in Penang, Malaysia. His current research interests includes: (a) internationalization of firms medical tourism, strategies in international trade, born global firms etc and (b) strategic capabilities of firms- competitive advantages, green management etc.