International Entrepreneurship: Theoretical Foundations and Practices; Second Edition

ISBN-13: 9781349563708 / Angielski / Miękka / 2020 / 200 str.

Antonella Zucchella;Giovanna Magnani

Opis

Over the past two decades international entrepreneurship has become a key issue in international business studies. This second edition of International Entrepreneurship examines this key emerging issue from its foundations; entrepreneurship, strategic management and international business studies. The book proposes an integrated interpretive framework in which to place international entrepreneurship, examining both theoretical and practical interests. It asserts that firms faced by global competitive pressures need to develop proactive and innovative responses to cope with the uncertainties of international markets and instead capture the opportunities. This book presents a common framework to complement the growing contributions to this topical and lively subject.

O autorze

Antonella Zucchella is Professor of Marketing and Pro-rector of Finance at Pavia University, Italy. She is Author of four books and more than thirty articles, ranging from entrepreneurship to international marketing and management.

Giovanna Magnani is a Ph.D. candidate in Economics and Management at Pavia University, Italy.