International Business and Tourism: Global Issues, Contemporary Interactions

ISBN-13: 9780415424318 / Angielski / Miękka / 2008 / 290 str.

Tim Coles

Opis

This volume connects cutting-edge research and critical thinking in tourism and international business to provide a comprehensive textbook reflecting the important relationship between the two disciplines.

Spis treści

Section 1: Framing International Business and Tourism - Governance and Regulation  Section 2: The Internationalisation of Tourism Businesses  Section 3: The Internationalisation of Tourism: Practices and Processes  Section 4: Tourism and Destinations in the Internationalisation of Business