International Business and National War Interests: Unilever Between Reich and Empire, 1939-45

ISBN-13: 9780415416672 / Angielski / Twarda / 2008 / 272 str.

Ben Wubs

Opis

Unilever is an Anglo-Dutch multinational, founded by merger in 1930, with a long tradition of allowing independent scholars to research its history. The aim of this book is to examine the effects of World War II on the structure, strategy and performance of Unilever, which had huge interests on both sides of World War II, in particular in the British Empire as well as in the German Reich. It focuses on the company in Britain, the Netherlands and Germany in the 1939-1945 period.

This book ties together business history, the history of the Nazi economic administration and European history. Its broad approach makes the book of interest across several disciplines, including international relations, economic and business history, Nazi history, European history, even political science.

Spis treści

Contents, Chapter 1: Introduction, Chapter 2: Unilever in the 1930s, Chapter 3: Univeler and Nazi Germany, Chapter 4: War Preparations, Chapter 5: Business as Unusual, 1939-1941, Chapter 6: A Reichs Commissioner for the Unilever Group, 1941-1945, Chapter 7: London's Calling, 1941-1945, Chapter 8: The Aftermath 1945-1950, Chapter 9: Conclusions, Appendix

O autorze

Ben Wubs is a Researcher at the Erasmus University and Utrecht University engaged in various projects related to Dutch multinationals, the Dutch business system, and the German hinterland.