International Business-Society Management : Linking Corporate Responsibility and Globalization

ISBN-13: 9780415342414 / Angielski / Twarda / 2006 / 464 str.

Rob Van Tulder; Alex Van Der Zwart; Rob Van Tulder

Opis

The number of books on Business-Society Management, Business Ethics and Corporate Communication has seen an exponential growth, but most do not treat the issues, strategies and societal interaction in a homogenous manner. At last, here is a book that does just that.
"International Business-Society Management "covers conflicts in which primarily large multinationals were targeted by non-governmental organizations. The conflicts surrounding Burma, blood diamonds, child labor, oil spills, food safety, patents on HIV/AIDS medication and labor rights, have resulted in a large number of disciplining activities. The authors formulate clear conditions for effective functioning of the reputation mechanism and of (self) regulation.
Drawing on a wealth of experience both in research and teaching, the authors have developed a text that integrates reputation, responsibility, ethics and accountability. Clearly constructed around a carefully designed framework including an in-depth analysis of the issues, fascinating cases to illustrate the theory in practice and providing the reader with a strategic point of view, "International Business-Society Management" is a must-have book for all those studying or teaching business ethics, reputation, public relations, corporate social responsibility or corporate accountability.

Recenzje

'Corporate responsibility has gone global! In this timely assessment of the challenges of the 21st century global socio-political context for business, Van Tulder with Van der Zwart offer a broad and insightful analysis and rich case examples to show how societal interface management is the key to sustaining corporate reputation.' - Craig Smith, Senior Associate Dean, London Business School

Spis treści

 Part I: Rivalry in a Changing Society  Part II: International Corporate Responsibility  Part III: The International Bargaining Society in Action 

O autorze

Rob van Tulder, Rob van Tulder, Alex van der Zwart