International Business Research

ISBN-13: 9780765617729 / Angielski / Miękka / 2007 / 488 str.

James P. Neelankavil

Opis

As more and more companies enter the global business arena, it is critical that they acquire relevant information specific to their industry and the country that they wish to enter. This book explains how to perform accurate, timely, and appropriate research to make informed strategic decisions. The chapters of "International Business Research" follow the overall research process - defining the research problem, explanation of research methodologies, data analysis, report writing and dissemination. The book presents methodologies for most functional areas and can be used as a research tool for the broad international business field. It includes in-chapter learning objectives, exercises, summaries, boxed inserts, and a detailed glossary. In addition, a sample data disk is bound into each copy of the book.

Spis treści

This radical account of the evolution of political, social, and economic institutions weaves together strands of anthropology, sociology, political science, history, and economics. In a highly readable text, Howard Sherman explains the interconnections of ideas and economic forces, and traces the evolution of social and economic institutions from primitive times to the present. Sherman focuses on the myth of "inevitable progress" in technology, and argues that it progresses only when social and economic institutions and dominant ideas encourage it to improve. He shows that throughout history technology, as a part of the economic forces, ebbs and flows to create or undermine existing economic institutions.

O autorze

James P. Neelankavil