ISBN-13: 9780333734421 / Angielski / Twarda / 1999 / 348 str.
ISBN-13: 9780333734421 / Angielski / Twarda / 1999 / 348 str.
The fifth volume of the Academy of International Business Series concentrates on three crucial areas of International Business: organizational issues across multinational enterprises, international market entry strategy and emerging markets. It examines theory and practice in parent-subsidiary relationships, in host country and MNE interactions, and in the organizational response of international business to dynamics in the global economy.