International Business: Managing Globalization

ISBN-13: 9781412953641 / Angielski / Miękka / 2008 / 736 str.

John S. Hill

Opis

"This is a wonderful text, remarkable for its breadth and freshness of approach. Hill links the often arcane world of international business to society and history. He has a good eye for the telling detail and the illuminating quotation. I shall be recommending this to my friends who are teaching, saying 'read this and get your students to stay curious.'"

--John Stopford, Emeritus, London Business School


Reflecting a strong managerial orientation, a corporate emphasis, and a true global-local focus, International Business: Managing Globalization explains the whats and whys of global differences as it covers industries, competitors, regions, and markets from the perspectives of practicing managers. Author John S. Hill reviews the geographic and historic backgrounds of regions and markets in a way that no other text has done, with special focus on global supply chains, global branding, and world religions as they affect management at the local level.

Key Features

• Integrates business topics and environmental analysis into a strategic, global-local framework
• Places current events in focus by covering history and geography as they affect international business
• Includes a unique chapter on global industry and competitor analysis--a common business tool--but a topic not covered in other texts
• Covers religion as a key determiner of behaviors worldwide to help readers understand why behaviors differ depending on the local context
• Focuses on corporate analysis, planning, and internationalization--vital corporate practices rarely covered in other textbooks
• Includes both shorter and longer, more complex cases, thus appealing to both introductory and advanced courses

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Intended Audience
International Business: Managing Globalization is ideal for the Introduction to Business course or for courses focusing on international or global business strategy.