ISBN-13: 9781138007888 / Angielski / Miękka / 2014 / 684 str.
ISBN-13: 9781138007888 / Angielski / Miękka / 2014 / 684 str.
The focus of the book is understanding international influences that affect international business, and relevant aspects of the world environment. These aspects are economic, physical, sociocultural, political, legal and technological and include the cultures of foreign business organisations. Each chapter is written by an expert in the field who has been involved in international business in that area.