International Business Economics: A European Perspective

ISBN-13: 9781403942197 / Angielski / Miękka / 2006 / 416 str.

Judith Piggott

Opis

This book provides students with an understanding of the international business environment from a European perspective, but also within the broader context of how Europe and European business fit into the global economy. The text discusses changes taking place in the global economy and considers the challenges Europe is facing as the EU its businesses seek to maintain their position in an increasingly competitive world.

Spis treści

Introduction.- The Changing Nature of International Business.- International Trade.- The Protection of Trade.- Economic Integration.- Foreign Exchange Markets.- Multinational Corporations or MNCs.- Foreign Direct Investment.- International and European Capital Markets.- Labour Markets.- Industry Policy and Competition Policy.- EU Policy and Its impact on Business II Regional, Transport and Environmental Policy.- Small Business and EU Policy.- Conclusion.

O autorze

JUDITH PIGGOTT is Principal Lecturer and Head of the Economics Department at Oxford Brookes University Business School, UK. She previously worked at the University of Northampton, UK, and spent a number of years working in industry.

MARK COOK is Principal Lecturer in charge of Corporate Programmes at Wolverhampton Business School, University of Wolverhampton, UK, and staffing head of the Economics group. He has previously worked at the University of Northampton and at Leicester University, UK, and has published extensively.

Blurb

This text explores international business economics from a European perspective, dealing not only within business in Europe but with the external trading relationships of the EU and the position of European firms in a globalized economy. An extensive website provides lecturers with support material.
Also available is a companion website with extra features to accompany the text, please take a look by clicking below -
http://www.palgrave.com/business/piggott/