International Business Diplomacy: How can Multinational Corporations Deal with Global Challenges?

ISBN-13: 9781787430822 / Angielski / Twarda / 2017 / 296 str.

The Ne Huub Ruël (Windesheim University of Applied Sciences

Opis

Business diplomacy involves developing strategies for long-term, positive relationship building with governments, local communities, and interest groups, aiming to establish and sustain legitimacy and to mitigate the risks arising from all non-commercial or exogenous factors in the global business environment.