International Business: Challenges in a Changing World

ISBN-13: 9781403945631 / Angielski / Miękka / 2008 / 608 str.

Janet Morrison

Opis

A fresh and completely new book from a proven author. Packed with up-to-date case studies, it encourages students to think critically. Covering contemporary issues and subjects such as MNEs and SMEs, CSR, ethics, governance and global warming, from a truly global perspective.

Spis treści

PART I: THE INTERNATIONAL DIMENSION AND THE ORGANIZATION Introduction: The Business Enterprise in the International Environment.- Perspectives on Globalization.- PART II: THE ENVIRONMENT OF INTERNATIONAL BUSINESS The Economic Environment.- The Cultural Environment.- The Political and Legal Environment.- PART III: COMPETING IN THE GLOBAL MARKETPLACE International and Regional Trade.- Organizational and Strategic Change.- Marketing.- PART IV: MANAGING IN THE GLOBAL ENVIRONMENT HRM.- Supply Chains.- Finance and Accounting.- Innovation.- PART V: GLOBAL ISSUES AND INTERNATIONAL BUSINESS Ecological Challenges for Business and Society.- Corporate Social Responsibility.- Global Governance.

O autorze

JANET MORRISON is former senior lecturer in strategic and international management at the Sunderland University Business School, UK, where she was a programme leader for undergraduate and postgraduate international management degrees, as well as research coordinator. She is also author of the textbook The International Business Environment, published by Palgrave Macmillan.

Blurb

This fresh new text introduces IB from a truly global and contemporary perspective. Packed with case studies drawn from an impressive spectrum of countries, International Business enables students to link theory with practice and encourages critical thinking. Particular emphasis is placed on key issues such as the growing role of SMEs and entrepreneurship in IB, ethics, CSR, corporate governance and global warming.