International Business: Attitudes and Alternatives

ISBN-13: 9780367746773 / Angielski / Miękka / 2021 / 494 str.

Alan Sitkin

Opis

This eagerly awaited update of a popular text has been substantially revised and updated to incorporate developments in the field of International Business.

Spis treści

Part I. Economic and political framework  1. Introduction to international business  2: Theories of international business  3. National governments. Powers and tools   4. Global governance and finance   Part II. International mindsets and values   5. Culture in international business   6. Cross-border corporate social responsibility    Part III. Internationalisation strategies   7. Multinational history and configurations   8. Market entry   9. Multinational organisations and structures  Part IV. Multinational functions  10. Multinational upstream operations   11. Multinational downstream activities   12. Multinational treasury   Part V. The future of international business   13. The changing geography of international business  14. International business and the natural environment   15. Multinational technology and talent