International Business: An Introduction

ISBN-13: 9789001805036 / Angielski / Miękka / 2012 / 324 str.

Maud Hendrickx

Opis

The open character of the global economy combined with the internationalization of business means that business students are increasingly required to understand the complexities of international business. This introductory textbook provides students with a comprehensive overview of this vital topic. Subjects discussed withing the text include: the political and economic environment; culture; management and organization; international marketing strategies; intercultural communication; international law; international finance; and logistics / international transport.

Spis treści

1 Introduction to international business, 2 Political & economic environment, 3 Culture, 4 Management & organisation in an international environment, 5 External analysis in an international environment, 6 Market entry & international marketing,7 Intercultural communication and management, 8 International commercial Law, 9 Risk-management, insurance and finance, 10 Logistics and customs

O autorze

Radtha Jethu-Ramsoedh and Maud Hendrickx are lecturers at the European Fashion Business School, Doom, the Netherlands