International Business

ISBN-13: 9781138708617 / Angielski / Twarda / 2017 / 494 str.

Opis

This book was published in 2003. Over the years the challenges of international business in organisation and culture have been one of the most intriguing issues facing managers. Attempts at organisational innovation have tried to strike a balance between local markets' responsiveness and global efficiency. This book presents an overview of changing attitudes to the globalization of the firm and traces the increasing sophistication of management techniques necessary to cope with the increasing complexity of business world wide.