International Business

ISBN-13: 9781138708563 / Angielski / Miękka / 2019 / 494 str.

Peter Buckley

Opis

This book was published in 2003. Over the years the challenges of international business in organisation and culture have been one of the most intriguing issues facing managers. Attempts at organisational innovation have tried to strike a balance between local markets' responsiveness and global efficiency.

Spis treści

Part 1: Global Business Environment  1. Globalization  Part 2: National Business Environments  2. Cross-Cultural Business  3. Political Economy and Ethics  4. Economic Development of Nations  Part 3: International Trade and Investment  5. International Trade Theory  6. Political Theory  7. Foreign Direct Investment  8. Regional Economic Integration  Part 4: The International Financial System  9. International Financial Markets  10. International Monetary System  Part 5: International Business Management  11. International Strategy and Organization  12. Analyzing International Opportunities  13. Selecting and Managing Entry Modes  14. Developing and Marketing Products  15. Managing International Operations  16. Hiring and Managing Employees

O autorze

Peter Buckley