International Business

ISBN-13: 9781108701440 / Angielski / Miękka / 2021 / 588 str.

Suraksha (University of Newcastle upon Tyne) Gupta

Opis

Rigorously updated textbook that balances business theory and business practice. Includes new cases studies and up-to-date examples.

Recenzje

'This classic and popular textbook on international business by Czinkota, Ronkainen, and Gupta is fully updated in the ninth edition with the impact of the COVID pandemic, Brexit, and the rise in Asia of doing business globally. The authors have also included the role of small and medium enterprises in international trade and commerce. Everything you want to know about international business is in this book!' Jagdish N. Sheth, Emory University, USA

Spis treści

Part I: 1. The International Business Imperative; 2. Trade and Investment Policies; 3. The Essence of Culture; 4. Politics and Law; Part II: 5. Financial Management; 6. Developing and Emerging Markets and Their Integration; 7. Building Data and Knowledge; 8. Entry and Expansion; Part III: 9. International Marketing; 10. Services; 11. International Supply-Chain Management; 12. Managing Globally; Part IV: 13. Ownership, Governance, and Sustainability; 14. Digital Contributions for International Business; 15 The Future and the Soul of International Business.

O autorze

Czinkota, Michael R.Michael R. Czinkota is Professor Emeritus at Georgetown University, teaching International Business, Trade, and Marketing at Robert McDonough School of Business. He studied law and business at the University of Erlangen-Nuremberg and holds an MBA in international business and a PhD in Logistics from The Ohio State University. He has held professorial appointments at universities in Asia, Australia, Europe and the Americas. He was listed among the top three contributors to international business research by the Academy of International Business. Widely published in international newspapers, he has been awarded three honorary degrees and gives frequent discourses to business, government and academic groups. Ronkainen, Ilkka A.Ilkka A. Ronkainen is Professor Emeritus of Marketing and International Business at the McDonough School of Business at Georgetown University, where he served as associate director (1981-86) and chairman (1986-87) of the National Center for Export-Import Studies and director of the Hong Kong Program. He holds a PhD and a master's degree from the University of South Carolina and an M.S. (economics) from the Helsinki School of Economics. He was visiting professor and docent of international marketing at the Aalto University School of Business (HSE). He serves on the review boards of the Journal of Business Research, International Marketing Review, and Journal of Travel Research and has reviewed for the Journal of International Marketing and the Journal of International Business Studies. Gupta, SurakshaSuraksha Gupta is a Professor of Marketing and Director of Research at Newcastle University, London UK. She holds MBA from Institute of Management Technology, India and PhD in Marketing from Brunel University, UK. She has been awarded Best Professor in Marketing for her teaching and for Excellence in Academic Research for her work as a marketing scholar. She has served as member of review boards of journals such as British Journal of Management, Journal of Business Research and Industrial Marketing Management. Her research has been published in Journal of World Business, British Journal of Management, Industrial Marketing Management, Journal of Business Research and Technological Forecasting and Social Change.