International Business

ISBN-13: 9780470530658 / Angielski / Twarda / 2010 / 746 str.

Michael Czinkota

Opis

The most up-to-date text in the market, "International Business" arms business professionals with a complete exploration of global business issues and practice. It addresses all the recent and on going worldwide issues regarding the economic and financial crisis as well as the government's role in business and the international business environment. Three new chapters focus on trade and investment policies, politics, and law. New examples from around the world are also presented throughout the text. The eighth edition examines the role and impact of culture and also includes numerous current world maps, helping business professionals develop and refine a global perspective.

Spis treści

PART I: IMPACT

Chapter 1 The International Business Imperative

PART II: FOUNDATIONS

Chapter 2 Trade and Investment

Chapter 3 The Theory of Trade and Investment

Chapter 4 The Balance of Payments

Part II Cases:

Iceland 2006: A Small Country in a Global Capital Market

The Venezuelan Bolivar Black Market

Will Tire Tariffs Launch a Trade Dispute?

The Catfish Dispute

PART III: ENVIRONMENT

Chapter 5 Culture

Chapter 6 Politics and Law

Chapter 7 Financial Markets

Chapter 8 Economic Integration, Emerging and Developing markets

Part III Cases:

Mattel′s Chinese Sourcing Crisis of 2007

Nine Dragon′s Paper

The H1–B

The Banana Wars

MG Rover Plant

PART IV: STRATEGY

Chapter 9 Strategic Planning

Chapter 10 Corporate Governance and Reform,

Chapter 11 Coordination, Implementation, and Control (incl. Knowledge Transfer)

Chapter 12 Building the Knowledge Base (Research Tools)

Chapter 13 Entry and Expansion

Part IV Cases

Koch Industries Acquires Georgia Pacific

Petroleum Development and The Curse of Oil

Honey Land

Tao kae noi Seaweed Snack

PART V: OPERATIONS

Chapter 14 Marketing

Chapter 15 Services

Chapter 16 Logistics

Chapter 17 Financial Management

Chapter 18 Human Resource Management

Chapter 19 New Horizons

Part V Cases:

Nova Macedonia

Porsche Changes Tack

When Diamonds Weep

The Market Entry Strategy Social Approach