International Business

ISBN-13: 9780199646968 / Angielski / Miękka / 2013 / 426 str.

Alan Sitkin

Opis

This stimulating text provides a truly international perspective, with a wealth of real life examples from developed and emerging countries to help students envisage how organizations across the globe practise business.
Thoroughly updated and revised to give students a deeper understanding of the key international business theories, this new edition features:
- Considerably revised structure to reflect student's knowledge as they progress through an international business module
- Increased coverage of the core international business theories to enable in-depth understanding of the issues and challenges of international business
- New chapters on emerging markets and the environmental challenges facing businesses
- End of part long cases to promote a holistic understanding of international business

Online Resource Centre
For registered adopters of the text:
- Multimedia library
- Instructor's manual
- Suggested assignment questions
- Additional case studies
- Test bank of questions
- Indicative answers for case study questions and assignment and examination questions

For students:
- Extension material
- Interactive Map
- Assignment and examination questions
- Self-test multiple-choice questions
- Key websites
- Revision tips
- Additional case studies
- Case study questions and answers

Recenzje

This is a concise, forward-leading introduction to International Business which makes excellent use of integrated examples and cases to offer students an immediate association with the chapters' content.

O autorze

Alan Sitkin is Senior Lecturer and Pathway Leader for the MA in International Business at the European Business School London (Regent's College), where he began teaching in 1999 after 15 years of experience in the global capital markets working out of Paris, Zurich and London. His specific areas of interest include politics and finance, language and sustainability. In 2010, Alan was elected Councillor in London Borough of Enfield, where he works on economic regeneration missions and chairs the Environmental scrutiny panel. Nick Bowen is Principal Lecturer in International Business at the European Business School, London (Regent's College) and formerly Programme Director for the BA International Business. He has worked at EBS London since 1980 and was elected in 2012 as President of the Chartered Institute of Linguists.